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AWS for Software Companies Podcast

Ep112: Transforming Product Development with AI - Miro and The Art of the Possible

27 Jun 2025

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Jeff Chow, Chief Product and Technology Officer at Miro, explores how harnessing AI — in addition to reshaping teams and workflows — accelerates the product development lifecycle. He also shares insight into how Miro is embracing new technology and ways of working to transform its Innovation Workspace.Topics Include:Platform & PartnershipMiro serves 250,000+ customers with 90+ million knowledge workers using their Innovation WorkspacePlatform supports discovery, definition, and delivery phases of innovation processReal-time multiplayer canvas enables team co-creation across multiple formats, including seamless transitions between structured and unstructured work.Three-tier AWS partnership: infrastructure backbone, AI services (Bedrock/Q), and joint customer solutionsInnovation Challenges & FrictionProduct development lifecycle bottlenecks: separate tools per function create process delays and collaborative frictionPain points include stalled product kickoffs, lengthy design ideation cycles, and process delays from engineering architecture discussions.Leadership struggles with project visibility and strategic alignment across initiativesAI TransformationAI fundamentally shifts workflows with universal knowledge access at fingertipsCraft democratization blurs traditional role boundaries (PMs prototyping, developers designing)Agentic workflows and agents collapse traditional development stack layersAI shortcuts enable one-button synthesis of workshops into product briefsProduct development lifecycle compression from 20 steps to 5 key phasesBedrock and Q services create significant business accelerationOrganizational DesignCommon organizational rhythms and rituals create shared working languageDriving maximum impact by aligning on big initiatives vs. distributed prioritiesCollaborating across all functions — product, engineering, design — and at all organizational levelsBottom-up innovation requiring clear problem communication throughout organizationInclusive environments welcoming ideas from junior and introverted team membersWorking backwards planning and PR FAQs adopted from Amazon methodologiesCreating the next big thing with MiroLarge enterprises use Miro for strategic planning, OKR planning, capacity planning, roadmappingVisual proof-of-concepts and live demos make abstract concepts tangibleSame-day product brief delivery improves team collaboration and ownershipVoice of customer integration: automated synthesis of feedback into feature developmentMiro uses Miro internally to build next-generation featuresEnhanced employee engagement alongside improved business outcomesCustomers consistently achieve 2-3x time-to-market improvementsParticipants:Jeff Chow – Chief Product and Technology Officer, MiroJohan Broman – EMEA ISV Head of Solutions Architecture, AWSFurther Links:Website: https://miro.com/page/product-leaders/Miro in the AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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