Industry leaders from Celonis and AWS explain why 2025 marks the inflection point for agentic AI and how early adopters are gaining significant competitive advantages in efficiency and innovation.Topics Include:AWS's Cristen Hughes and Celonis's Jeff Naughton discuss AI agent transformationAndy Jassy declares AI agents will fundamentally change how we workThree key trends make AI agents practical: smarter models, longer tasks, cheaper costsAI now beats humans on complex benchmarks for the first time everClaude 3.7 cracked graduate-level reasoning where humans previously dominated completelyAI evolved from brief interactions to managing sustained multi-step complex workflowsProcessing costs plummeted 99.7% making enterprise-grade AI economically viable at scaleWe're transitioning from 2023's adaptation era to 2025's human-AI collaboration eraBy 2028, AI will suggest actions to humans rather than vice versaAgents are autonomous software that plan, act, and reason independently with minimal interventionAgent workflow: receive human request, create plan, execute actions, review, adjust, deliverFour agent components: brain (LLM), memory (context), actions (tools), persona (role definition)AWS offers three building approaches: ready-made solutions, managed platform, DIY developmentKey enterprise applications: software development acceleration, customer care automation, knowledge work optimizationManual processes like accounts payable offer huge transformation opportunities through intelligent automationDeep process analysis is critical before deploying agents for maximum effectivenessCelonis pioneered process mining to help enterprises understand their actual workflow realitiesCompanies are collections of interacting processes that agents need proper context to navigateProcess intelligence provides agents with placement guidance, data feeds, monitoring, and workflow directionCelonis-AWS partnership demonstrates order management agents that automatically handle at-risk situationsParticipants:Jeff Naughton – SVP and Fellow, CelonisCristen Hughes – Solutions Architecture Leader, ISV, North America, Amazon Web ServicesFurther Links:Celonis WebsiteCelonis on AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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