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AWS for Software Companies Podcast

Ep139: Human-in-the-Loop by Design: Building AI Systems Responsibly

01 Sep 2025

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AI executives from Archer, Demandbase and Highspot and AWS reveal how they're tackling AI's biggest challenges—from securing data, managing regulatory changes and keeping humans in the loop.Topics Include:Three AI leaders introduce their companies: Archer, Demandbase and Highspot's approaches to enterprise AIDemandbase's data strategy: Customer data stays isolated, shared data requires consent, public sources fuel trainingGeographic complexity: AI compliance varies dramatically between Germany, US, Canada, and California regulationsHighSpot tackles sales bias: Granular questions replace generic assessments for more accurate rep evaluationsSBI framework applied to AI: Specific behavioral observations create better, more actionable sales coachingAI transparency through citations: Timestamped evidence lets managers verify AI feedback and catch hallucinationsArcher handles 20-30K monthly regulations: AI helps enterprises manage overwhelming compliance requirements at scaleTwo compliance types explained: Operational (common across companies) versus business-specific regulatory requirementsEU AI Act adoption: US companies embracing European framework for responsible AI governanceHuman oversight becomes mandatory: Expert-in-the-loop reviews ensure AI decisions remain correctable and auditableThe bigger AI risk: Companies face greater danger from AI inaction than AI adoptionAgentic AI security challenges: Data layers must enforce permissions before AI access, not afterAI agents need identity management: Same access controls apply whether human clicks or AI actsHuman oversight in high stakes: Chief compliance officers demand transparency and correction capabilitiesFuture challenge identified: 80% of enterprise data behind firewalls remains invisible to AI modelsParticipants:Kayvan Alikhani - Global Head of Engineering- Emerging Solutions, Archer Integrated Risk ManagementUmberto Milletti - Chief R&D Officer, DemandbaseOliver Sharp - Co-Founder & Chief AI Officer, HighspotBrian Shadpour - General Manager, Security, Amazon Web ServicesFurther Links:Archer Integrated Risk Management: Website – LinkedIn – AWS MarketplaceDemandbase: Website – LinkedIn – AWS MarketplaceHighspot: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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