Ep151: Maximizing GenAI Revenue Through AWS Partnership featuring Trellix

Learn how Trellix transformed into a cloud-first security leader through strategic AWS partnership, generating $500M+ pipeline and winning major enterprise deals like Airbus.Topics Include:Trellix's transformation: From legacy McAfee/FireEye to cloud-first cybersecurity solutions with AWSPartnership lessons: How AWS enabled 27-year-old ePolicy Orchestrator's successful cloud migration journeyLegacy transition advice: Embrace innovation, don't follow the "Sears model" of resisting changeAI go-to-market strategy: Dev days, marketplace usage, and Bedrock/Nova integrations driving customer adoptionCustomer AI concerns: Addressing data security fears and proving AI doesn't train on customer dataIntegration philosophy: XDR connects with AWS native services and even competitor tools seamlessly$12M Airbus win: Six-country enterprise deal showcasing collaborative sales across AWS teams and marketplaceFuture opportunities: AI-powered threat detection innovations and $500M+ pipeline through AWS marketplaceParticipants:Taylor Mullins - Sr. Solutions Architect, TrellixBrian Shadpour - General Manager, Security B2B Software Sales, Amazon Web ServicesFurther Links:Trellix: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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