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AWS for Software Companies Podcast

Ep166: It’s the end of observability as we know it with Honeycomb

03 Nov 2025

Description

Honeycomb's VP of Marketing Shabih Syed reveals why traditional observability is dead and how AI-powered tools are transforming the way engineers debug production systems, with real examples.Topics Include:Observability is how you understand and troubleshoot your production systems in real-timeShabih's 18-year journey: developer to product manager to marketing VP shares unique perspectiveAI coding assistants are fundamentally changing how fast engineers ship code to productionCustomer patience is gone - one checkout failure means losing them foreverOver 90% of engineers now "vibe code" with AI, creating new complexityObservability costs are spiraling - engineers forced to limit logging, creating debugging dead-endsHoneycomb reimagines observability: meeting expectations, reducing complexity, breaking the cost curveMajor customers like Booking.com and Intercom already transforming with AI-native observabilityMCP server brings production data directly into your IDE for real-time AI assistanceCanvas enables plain English investigations to find "unknown unknowns" before they become problemsAnomaly detection helps junior engineers spot issues they wouldn't know to look forStatic dashboards are dead - AI-powered workflows are the future of system observationParticipants:Shabih Syed - VP Product Marketing, Honeycomb.io See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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