Ep173: Simplifying Elasticsearch at Scale: How Elastic Built Their Serverless Platform

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Uri Cohen reveals how Elastic transformed from managing 50,000 complex clusters to building a seamless serverless platform that eliminates operational overhead while scaling globallyTopics Include:Johan Broman of AWS hosts Uri Cohen who leads Elastic's platform products teamUri shares his nine-year journey at Elastic from small company to global scaleElasticsearch started 15 years ago, becoming popular for search, logs, and security eventsElastic Cloud launched 2015, but users struggled with shards, nodes, and infrastructure complexityServerless eliminates operational concerns, letting users just ingest and analyze their dataDesign goal: maintain familiar Elasticsearch experience while removing all infrastructure management burdenChose complete architectural redesign over retrofitting auto-scaling to existing infrastructureNew architecture uses S3 persistence with lightweight routing layer serving 50,000+ clustersCell-based design limits blast radius and improves multi-tenancy across 40+ global regionsLearned S3 API costs can explode unexpectedly without careful request pattern optimizationAI transforms security workflows: 10,000 alerts become 3 actionable attack summaries automaticallyWeekly continuous deployment enables faster innovation delivery without waiting for version releasesParticipants:Uri Cohen – Vice President of Product Management, Platform, ElasticJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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