Hear how Halo manages market disruption and technology innovation with their unique culture, helping them scale to be a leader in workflow automation software.Topics Include:Halo serves 125,000 teams across 75 countries with enterprise ITSM solutionsPaul Hamilton founded company 21 years ago as freelance IT consultantBuilt ticketing software to track their own freelance client work originallyNo marketing budget so mastered organic SEO without paid advertising spendReached number one Google ranking globally for help desk software 2006Hired first employee in 2011 when co-founder wanted outAWS partnership began years ago recognizing trajectory not current snapshot sizeAWS team proactively delivered 20 percent infrastructure optimization cost savings recentlyHalo reducing prices using savings for customer value creationHires graduates and trains them rather than poaching experienced enterprise talentMonday morning all-company meetings ensure transparency with minimal management hierarchy levelsNo traditional sales teams, culture emphasizes autonomy and employee ownership stakesTechnology completely rebuilt 2017-2018 delivering deployments in one-third typical timeframesTotal cost ownership 70 percent lower than competitors while winning tendersVision transcends software through music festivals, documentaries pioneering fulfilling workplace cultureParticipants:Paul Hamilton – CEO and Founder, HaloAlison Kay – Vice President / Managing Director, AWS UKISee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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