Fabric CTO Ankush Goyal reveals how AI Search is transforming commerce discovery and why merchants need AI agents to compete effectively.Topics Include:Fabric builds AI agents for commerce, solving merchant visibility challengesCommerce shifting due to AI Search channels and smaller retail teamsProduct Agent monitors and improves product visibility across AI channelsPetMeds uses Fabric to optimize AI Search and automate SKU onboardingFabric evolved from commerce platform company to AI agent solutionsAgentic and generative AI work together to optimize product catalogsFabric uses AWS EKS, Bedrock, S3, and Nova models heavilyAWS partnership connects Fabric with industry leaders and growth opportunitiesAWS services enable reliable, cost-effective, and performant enterprise AI agentsPrototyping agents is easy, but enterprise-grade reliability is extremely challengingFour key learnings: workflow reliability, context engineering, cost effectiveness, feedback loopsCTOs should define agent goals, guardrails, context, and evaluations earlyLong-running workflow durability and snapshots prevent costly repeated work failuresFuture innovations focus on specialized models, retrieval frameworks, automated evaluationsMerchants can evaluate AI Search performance at fabric.inc or LinkedInParticipants:Ankush Goyal – Chief Technology Officer, FabricSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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