Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.Key Takeaways:(03:22) Why “corporate polycrisis” is a reality for many businesses.(06:02) The challenges of B2B search and discovery for vendors.(08:28) The era of generic B2B messaging is ending.(13:37) Supply chains are now more complex and interconnected.(15:41) How customs brokerage and freight forwarding are becoming more complex.(18:33) What DocUnlock does to automate customs clearance and reduce manual work.(23:37) AI is enabling compliance-heavy industries to scale efficiently.(27:50) AI thrives in workflows with clear, correct answers.(29:38) B2B digitization isn’t killing sales — it’s evolving it.(35:37) Why eCommerce teams should be involved in sales forecasting.(39:36) Regulatory changes create immediate demand for expert advice.(43:27) Some of the best tech insights come from under-the-radar sources.Resources Mentioned:Jack Moberger -https://www.linkedin.com/in/jmoberger/DocUnlock -https://www.linkedin.com/company/docunlock-ai/World Trade Organization -https://www.wto.org/"The Three-Body Problem" by Cixin Liu -https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

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