In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.Key Takeaways:(00:03) The importance of resourcing to support eCommerce platforms.(03:00) Digital leaders must align different business units for ROI.(08:30) Metrics beyond eCommerce penetration are crucial.(12:00) Understanding customer share of wallet is vital.(15:45) The impact of Amazon on B2B sales and distribution.(19:00) Empowering salesforces with digital tools is key.(24:00) Distributors must adapt to stay relevant in the market.Resources Mentioned:Brian Beck - https://www.linkedin.com/in/ecommerceexpertbeck/ Enceiba - https://www.enceiba.com Master B2B eCommerce | LinkedIn - https://www.linkedin.com/company/master-b2b-ecommerce/ Master B2B | Website -https://www.masterb2b.comThanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

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