In this episode, we’re joined by Robin Lieberman, Owner and President of MF Supply, a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times.Key Takeaways:(04:24) The challenging economic climate at the end of 2018 and beginning of 2019.(05:03) Incremental growth through automation and local engagement.(06:31) The strategy to distribute masks via eCommerce to support essential businesses during the pandemic.(07:19) Expansion of product lines to include more emergency supplies like hand sanitizers and gloves.(11:07) Details on the types of products MF Supply specializes in and their approach to customer service.(17:41) Robin's strategy for providing quick and cost-effective solutions to common supply issues.(23:17) The impact of marketplaces on traditional business models in the fastener industry.(25:16) Strategic decisions behind the move to eCommerce for MF Supply.(34:52) Future goals for enhancing MF Supply's digital presence and customer engagement strategies.Resources Mentioned:Robin Lieberman - https://www.linkedin.com/in/robinlieberman/ MF Supply - https://www.mfsupply.com/ BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company - https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

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