Send a textIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with AJ Gandhi, Chief Growth Officer and Go-To-Market Operating Partner, to unpack what it really takes to build a high-performing, holistic GTM engine.With a career spanning Bain, McKinsey, venture-backed startups, Salesforce, RingCentral, and private equity, AJ brings a rare 360-degree perspective on strategy, sales, marketing, partner ecosystems, and post-sales execution.AJ defines go-to-market as the entire lifecycle journey of a customer — not just sales — and explains why most companies underperform because they fail to integrate product, marketing, sales, partners, and customer success into a unified system.They dive into:Why GTM must be holistic across the full “bow tie,” from acquisition to expansion and advocacy.The diagnostic framework AJ uses to assess strategy, talent, execution, and performance in portfolio companies.How to identify waste in sales coverage, geography expansion, marketing spend, and organizational design.Why partner ecosystems follow the 80/20 rule — and how doubling down on top partners drives disproportionate returns.The importance of measuring value realization, not just selling ROI promises.How to elevate mid-level business problems to CFO-level strategic priorities through economic impact framing.Lessons from scaling enterprise and mid-market GTM motions — and the danger of straying from your ICP.Why pricing optimization and expansion within existing customers often deliver faster impact than new logo acquisition.The leadership discipline required in the first 100 days of a transformation.And AJ’s advice to rising GTM professionals: master the fundamentals, focus on the 80/20, and develop influence without authority.This episode is a masterclass in combining strategic rigor with execution discipline — and a reminder that sustainable growth comes from fundamentals done exceptionally well.Connect with Vijay Damojipurapu on LinkedInBrought to you by: stratyve.com

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