B2B Go-To-Market Leaders
Episodes
How GTM Teams Win More by Moving Faster with Kris Rudeegraap, Sendoso CEO
19 Mar 2026
Contributed by Lukas
Send us Fan MailIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kris Rudeegraap, co-CEO of Sendoso, to expl...
Inside the Mind of a Chief Growth Officer: Building a Bowtie GTM Engine
19 Feb 2026
Contributed by Lukas
Send a textIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with AJ Gandhi, Chief Growth Officer and Go-To-Market...
From Hyperscalers to Startup: GTM Lessons from a Former Microsoft & Amazon AI Executive
27 Jan 2026
Contributed by Lukas
Send us a textIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Joseph Sirosh, Founder & CEO of CreatorsA...
From SDR to SVP of Sales: The Go-To-Market Thinking Behind Akshay Doshi’s Rise
25 Dec 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu speaks with Akshay Doshi, SVP of Sales at SpotDraft, about building repeat...
GTM In The AI Era: 30 Years of Lessons with Mayfield’s Gamiel Gran
13 Nov 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Gamiel Gran, Partner at Mayfield, to explore how decades of...
The Hybrid GTM Playbook: Turning Customer Success into a Growth Engine
15 Oct 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore...
Curiosity-Driven GTM: 3x Founder Cy Khormaee on Building AegisAI
29 Sep 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Cy Khormaee, co-founder of AegisAI, to explore his journey ...
From Cold Calls to Customer-First GTM: Max Gartner’s Playbook to Scaling Revenue
28 Aug 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how G...
From BDR to YC Founder: Simon Ooley's GTM Playbook for 0 to 1
31 Jul 2025
Contributed by Lukas
Use cases, not just features.That’s how Simon Ooley, co-founder of Veles, a YC-backed startup reshaping how enterprise sales teams engage buyers, ...
From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era
26 Jun 2025
Contributed by Lukas
In this episode of the B2B Go-To-Market Leaders podcast, Vijay sits down with Karthik Suresh—co-founder of Ignition and DoubleO.ai—to explore his ...
Earn the Right: Leslie Venetz on Building Trust in B2B Sales
15 May 2025
Contributed by Lukas
Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoug...
From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook
16 Apr 2025
Contributed by Lukas
Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel...
From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey
31 Mar 2025
Contributed by Lukas
Trust the process, embrace resilience, and understand that challenges often lead to greater success.Dive into the latest episode of the B2B Go to Mark...
Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski
26 Feb 2025
Contributed by Lukas
It's important to price for customers, not just the product itself, as humans ascribe value.Dan shares his career journey, starting as a software...
The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo
22 Jan 2025
Contributed by Lukas
Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance ...
Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder
19 Dec 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategi...
Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan
27 Nov 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, ...
The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)
30 Oct 2024
Contributed by Lukas
Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast...
Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard
01 Oct 2024
Contributed by Lukas
Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders ...
The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley
06 Sep 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared he...
Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield
30 Aug 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, ...
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage
01 Aug 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create ...
Product Hunt Launch Secrets: A conversation with Leo Bosuener
18 Jul 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hu...
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez
26 Jun 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketer...
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts
13 Jun 2024
Contributed by Lukas
Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market ...
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense
22 May 2024
Contributed by Lukas
In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expert...
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
08 May 2024
Contributed by Lukas
In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achievin...
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
17 Apr 2024
Contributed by Lukas
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.In this episode, Jessica Gilmartin, CRO of Cal...
People-Centric GTM: Mark Kilen's Framework for B2B Growth
27 Mar 2024
Contributed by Lukas
What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens,...
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises
14 Mar 2024
Contributed by Lukas
By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled...
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.
29 Feb 2024
Contributed by Lukas
Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at Hockey...
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
21 Feb 2024
Contributed by Lukas
Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Ta...
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty
07 Feb 2024
Contributed by Lukas
Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned prod...
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy
31 Jan 2024
Contributed by Lukas
What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or ...
Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman
17 Jan 2024
Contributed by Lukas
Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations...
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing
10 Jan 2024
Contributed by Lukas
Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing...
Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone
21 Dec 2023
Contributed by Lukas
Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down sil...
Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore
14 Dec 2023
Contributed by Lukas
How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the...
Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak
30 Nov 2023
Contributed by Lukas
Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entreprene...
Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor
22 Nov 2023
Contributed by Lukas
Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief...
Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan
15 Nov 2023
Contributed by Lukas
Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market cha...
A Marketing Leader’s Journey In Category Design With John Rougeux
08 Nov 2023
Contributed by Lukas
If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion ...
The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga
08 Nov 2023
Contributed by Lukas
Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-...
Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli
01 Nov 2023
Contributed by Lukas
Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In thi...
Building A Solid Go-To-Market Engine With David Dulany
25 Oct 2023
Contributed by Lukas
“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO ...
From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan
15 Oct 2023
Contributed by Lukas
No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of I...
Leading The Carabiner Group With Cliff Simon
04 Oct 2023
Contributed by Lukas
Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the...
Proof Analytics: The GPS For Data-Driven Go-To-Market Excellence With Mark Stouse
20 Sep 2023
Contributed by Lukas
Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and ma...
Go-To-Market: Achieve Competitive Advantage In Marketing With Sandeep John
06 Sep 2023
Contributed by Lukas
Selling is always challenging, but it only takes a great marketing strategy to help you sell successfully. In this episode, Sandeep John, the Head of ...
From Good To Great: How Account-Based Marketing Revolutionizes Sales And Marketing Alignment With Kristina Jaramillo
16 Aug 2023
Contributed by Lukas
Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that...
RevGenius: Building An Amazing Community With Jared Robin
02 Aug 2023
Contributed by Lukas
It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to...
Passion, Promise, And Wall Street Dreams: Building High-Performing Sales Development Teams With Tito Bohrt
19 Jul 2023
Contributed by Lukas
Sales isn’t just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dre...
From Company-Centric To Human-Centric: The Evolution Of Go-To-Market With Nick Bennett
05 Jul 2023
Contributed by Lukas
Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the ind...
ArmorCode's Go-To-Market Approach: Serving Customers In The AppSec Space With LingRaj Patil
14 Jun 2023
Contributed by Lukas
By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their...
Elevating Go-To Market With Thought Leadership With Robert Buday
07 Jun 2023
Contributed by Lukas
For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to ...
Insider Insights: The Art Of B2B Go-To-Market Marketing With Karen Steele
17 May 2023
Contributed by Lukas
Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episod...
A CMO’s Approach To A Go-To-Market Strategy With James Kessinger
10 May 2023
Contributed by Lukas
The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Offi...
Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart
19 Apr 2023
Contributed by Lukas
Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user a...
The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata
05 Apr 2023
Contributed by Lukas
Marketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, ret...
Achieving Business Success Using A Customer-Centric Approach With Amy Borsetti
15 Mar 2023
Contributed by Lukas
If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to...
Delivering Customer-Centric Go-To-Market Solutions In Programmatic Advertising With Ali Wendroff, TripleLift
05 Mar 2023
Contributed by Lukas
Our guest today defines go-to-market as a strategic iterative process of delivering a solution based on an opportunity in the market. To her, everythi...
Criteo: Bringing A Richer Experience Through Impactful Advertising With Nola Solomon
20 Jan 2023
Contributed by Lukas
What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers an...
Krish Ramineni On Becoming Detail-Oriented On Your Meetings With Fireflies.ai
30 Nov 2022
Contributed by Lukas
With the prevalence of Zoom and other video meeting programs, it is much harder to remain detail-oriented, take notes, and pay attention to lengthy di...
Sales Forecasting As A Go-To-Market Org With Holly Procter
23 Nov 2022
Contributed by Lukas
The biggest skill you need to learn when entering the market is sales forecasting. Knowing and hitting your numbers is an important ability to possess...
Launching Your Go-To-Market Business In A New Market With Joyce Zhang Gray From Alariss
19 Oct 2022
Contributed by Lukas
Go-to-marketing strategies can differ based on location. If you're starting a business overseas, you have to look out for certain things if you w...
Voice Of The Customer For Your Startup Success With Shruti Kapoor
28 Sep 2022
Contributed by Lukas
End-users are the best source of feedback on a product you are launching. Giving value to the voice of the customer can help you realize opportunities...
Customer Engagement Success Through The Go-to-Market Strategy With Jamie Cleghorn
02 Mar 2022
Contributed by Lukas
How can you focus on key aspects in your business for growth and organizational effectiveness? Listen to today's episode as Jamie Cleghorn shares...
Accord And The Power Of Customer Collaboration With Ross Rich
10 Nov 2021
Contributed by Lukas
Collaboration inside your team is expected in any thriving business. But what if you can extend that collaboration to your customers? When it comes ...
Ravi Pendekanti On Why Customer Focus Is Vital In B2B Go-To-Market
03 Nov 2021
Contributed by Lukas
Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you...
Moments That Matter: How To Deliver Value To Your Clients Fast With Anthony Cessario
01 Sep 2021
Contributed by Lukas
How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthon...
GTM as a Multi-year Journey With Pradeep Nair
18 Aug 2021
Contributed by Lukas
When we think of go-to-market, we rarely see it as a long-term journey. Timescales are often quicker, thinking in terms of weeks, days, months, or eve...
Finding Courage In Marketing With Aditya Kothadiya
14 Jul 2021
Contributed by Lukas
Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to h...
How Content Strategy Leads To Better Results With Sarah Allen-Short
07 Jul 2021
Contributed by Lukas
Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is join...
Cisco’s Hardware Plus SaaS GTM Transformation With Sree Chadalavada
30 Jun 2021
Contributed by Lukas
We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco ada...
GTM Strategies: Driving Customer Success With Karim Zuhri
23 Jun 2021
Contributed by Lukas
There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episo...
Grow Your Business Exponentially By Identifying Your GTM Strategy With Sangram Vajre
26 May 2021
Contributed by Lukas
One of your main goals as an entrepreneur is to grow your business. While there are many ways you can go about that, Sangram Vajre, co-founder at Term...
[BONUS] 5 Ways You Can Bounce Back Everyday
21 May 2021
Contributed by Lukas
Basketball is fun to play because the ball bounces back into your hand. Trampoline is fun because it lets you bounce up in the air again. No bounce, ...
Strategies For Directing Sales Operations With Shaun P. Allen
05 May 2021
Contributed by Lukas
No matter which sales operations department you belong to, it's important to point out that everybody's rowing together. Vijay Damojipurapu&...
The GTM Approach For Rocket Ship Growth With Jeff Reekers
28 Apr 2021
Contributed by Lukas
What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do different...
[BONUS] How to launch Your B2B SaaS Product in a New Market
21 Apr 2021
Contributed by Lukas
Launching your product in a new market is a huge moment for your company and a big growth milestone. Unfortunately, many B2B SaaS GTM teams falter and...
[BONUS] 4 Tactics to Get Closer to Your Buyers
14 Apr 2021
Contributed by Lukas
Let’s start with this fundamental question - why you need to get closer to your buyers?Once you understand the “why”, we will look at the “how...
Tolgar Alpagut: Why Forging Audience Connection Is Important In Today's Market
31 Mar 2021
Contributed by Lukas
Today's technology brought the marketing strategy into the age of information overload, changing the game forever. Despite this change, building ...
Driving Customer Adoption Through Sales And Marketing With Roger Beharry Lall
24 Mar 2021
Contributed by Lukas
There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn't stop at building your customer and the buyer. It starts after th...
Starting A Consistent Business Strategy Execution With Jeremy Epstein
17 Mar 2021
Contributed by Lukas
Nothing can come out of an excellent business strategy if the people behind it lack consistency and focus. Therefore, everything on the marketing side...
GTM for Serverless SaaS With Anshu Agarwal
10 Mar 2021
Contributed by Lukas
The go-to-market is not a one-off strategy with a single end-point. It is an on-going journey. The best companies take this to heart and continually g...
Leveling Up Account-Based Marketing In The SaaS Industry With Franco Caporale
03 Mar 2021
Contributed by Lukas
In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Ca...
Kyle Lacy: How Innovative Marketing Strategies Can Change Your Business Growth
24 Feb 2021
Contributed by Lukas
There is one undeniable and undisputed truth in business: if people have tremendous experiences using or buying your products, they will probably stic...
GTM For Scaling Startups With Ajit Deshpande
17 Feb 2021
Contributed by Lukas
Businesses go from one level to the next. The further you are along, the more complex your business strategy will become. In terms of the go-to-market...
The Power Of Building Empathy In Your GTM With Charlie Wilson
10 Feb 2021
Contributed by Lukas
Allowing your customers to understand where you are coming from and how they can personally relate to what you have to offer is the best way to build ...
Breadcrumbs: Scoring Leads The Way It Should Be Done With Armando Biondi
03 Feb 2021
Contributed by Lukas
Lead scoring is a vital element that sits in the intersection between marketing and sales. It’s something that companies need to think about from an...
The Right Way To Create A Working GTM Strategy With Bhaskar Deka
27 Jan 2021
Contributed by Lukas
Coming up with beloved products is one of the most challenging aspects of running a business. With a well-thought and properly targeted go-to-market s...
Marketing Across The Spectrum: From Startups To Industry Leaders With Shashi Kiran, CMO Of Aryaka
20 Jan 2021
Contributed by Lukas
Marketing is the perfect job for people with co-dominant brains, because it demands both right-brain creativity and left-brain execution. Before becom...
Thriving In B2B SaaS Through Account-Based Marketing With Leela Gill
20 Jan 2021
Contributed by Lukas
SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the ...
GTM: From Rock Bands To Marketing With Reid Genauer
20 Jan 2021
Contributed by Lukas
Many marketing leaders and entrepreneurs stumble into the space by sheer discovery. For Reid Genauer, that is from starting a rock band all by himself...
B2B Go-To-Market Leaders Podcast: A Show That Deconstructs How Top Good Market Leaders Operate
06 Jan 2021
Contributed by Lukas
Welcome to the B2B Go-To-Market Leaders podcast! The show where host Vijay Damojipurapu deconstructs how top good market leaders operate. In this pilo...