Many marketing leaders and entrepreneurs stumble into the space by sheer discovery. For Reid Genauer, that is from starting a rock band all by himself, which eventually led him to learn the vocabulary and skills to go and transition into the marketing world. In this episode, he joins host, Vijay Damojipurapu, to share with us that colorful and bright career journey and the lessons it taught him that shaped his thinking as a marketing leader. Notably, he dives deep into the go-to-market that companies need to utilize. Reid also answers some key questions that are often faced by many leaders in the industry. How do you manage that debate between product finance and marketing? What are your goals for the next six to twelve months, especially with the COVID-19 pandemic going on? All of this and more in this insightful conversation.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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