B2B Marketers on a Mission
Ep. 167: How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing
12 Mar 2025
Description
Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.
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