B2B Marketers on a Mission
Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson
21 Oct 2020
Description
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.
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