B2B Marketers on a Mission
Ep. 54: How B2B Companies Can Use Social Selling to Build Relationships and Growth – Interview w/ Connor Dube
04 Aug 2021
Connor Dube (Director of Sales and Marketing, Active Blogs) on what social selling is or isn’t, and how marketers and salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor also elaborates on some common mistakes, shares his tips on how to engage customers and prospects through social media, and discusses how to utilize social selling to build thought leadership.
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