B2B Marketers on a Mission
Ep. 74: How To Get Buy-In To Invest In Content Marketing – Interview w/ Mark Raffan
26 Jan 2022
Description
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.
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