B2B Marketers on a Mission
Ep. 8: The Pivotal Role of Branding in B2B - Interview with Steve Watt
05 Aug 2020
Description
Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.
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