B2B Marketers on a Mission
Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee
23 Aug 2022
Description
Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.
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