B2B Marketers on a Mission
How to Use Podcasting as Part of Your B2B Demand Gen Approach | Casey Cheshire | EP 81
06 Apr 2022
Description
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes to avoid, and the importance of understanding who your ideal guest (and audience) are. He also elaborates on some key metrics to measure and what major challenges podcasting faces.
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