B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups

#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

31 Jul 2020

Contributed by Lukas

On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rap...

#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups

29 Jul 2020

Contributed by Lukas

After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that...

#54 Roger Dooley - Forbes CMO Council - On Neuromarketing to Grow Traffic to 3 Million Unique Visitors/Month

01 Jul 2020

Contributed by Lukas

On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's...

#53: 1 Week to 10x Web Conversions

14 Jun 2020

Contributed by Lukas

B2B SaaS startups need to change how they manage and iterate on their websites.

#52. The world's worst go to market strategy for pre-seed startups

21 May 2020

Contributed by Lukas

You'll make these mistakes as a founder. Here's a better way to go to market early on.

#51: Sam Parr - Founder of The Hustle on using Copywriting to Build an Email List with 1.5 Million Subscribers

12 May 2020

Contributed by Lukas

In this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 y...

#50. Marketing Rants #1: everything You Need to Know About a career in B2B Startup Marketing

10 May 2020

Contributed by Lukas

Thinking about becoming a B2B startup marketer? Listen to this!

49. Kiss a few frogs

09 May 2020

Contributed by Lukas

In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When yo...

48. A Startup Marketing Manager's Guide to the MBA

08 May 2020

Contributed by Lukas

Should you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4

47. Please do video marketing already

07 May 2020

Contributed by Lukas

You need to be able to produce video marketing content at scale to succeed.

46. Why B2B Startups Need to Apply Lean Startup to Marketing

29 Apr 2020

Contributed by Lukas

Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup p...

45. How easy is it to make a podcast?

26 Apr 2020

Contributed by Lukas

Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology p...

44. Start A/B testing already!

23 Apr 2020

Contributed by Lukas

A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been a...

43. How B2B Startups can use the 19 Traction Channels to Acquire Customers

22 Apr 2020

Contributed by Lukas

Do you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?

42. What it takes for B2B startups to build brand awareness on social media

22 Apr 2020

Contributed by Lukas

Social Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it corr...

41. Lead generation is the wrong goal for social media for B2B Startups

18 Apr 2020

Contributed by Lukas

This is what causes most B2B Startups to fail at social media marketing. Lead generation is not the right goal. Listen to this episode to find what is...

40. The First Step To Creating a Successful Social Media Marketing Strategy

18 Apr 2020

Contributed by Lukas

You need to be sophisticated in your approach to social media marketing in order to be competitive in the crowded B2B digital space.

39. Use Conventional Business Metrics to Measure Social Media

18 Apr 2020

Contributed by Lukas

You don't need a new set of social media metrics to measure this marketing strategy. Instead just use standard business metrics to measure the impact ...

38. B2B Execs Don't Care About Social Media Marketing

17 Apr 2020

Contributed by Lukas

Find out why most B2B Startup Execa don't care at all about your social media marketing efforts.

37. How to Become More Innovative in 4 Weeks

17 Apr 2020

Contributed by Lukas

How Intuit used the soljam and painstorm to leverage crowdsourcing and userresearch to create a culture of innovation that scales.

36. Transform Your Company Culture with Innovation Catalysts

15 Apr 2020

Contributed by Lukas

One day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change cult...

35. Can you market to the unconscious mind?

13 Apr 2020

Contributed by Lukas

Interesting results from a study from the 1950s on subliminal messaging

34. The 5 Core Human Drives

13 Apr 2020

Contributed by Lukas

If you can tie your content marketing to these 5 Core Human Drives you'll be able to create highly engaging content and create growth for your startup...

33. Make the decision to be better

13 Apr 2020

Contributed by Lukas

The Coronavirus crisis can make you feel like you have no control over whats happening but that isn't true. You can make the decision to hold your sel...

32. 10 Ways To Evaluate an Idea for A B2B SaaS Product

12 Apr 2020

Contributed by Lukas

Here's a way to perform an analysis of your new B2B SaaS Product idea or even to analyze how your existing product might perform in a new market. Foll...

31. I met a girl at a party

02 Apr 2020

Contributed by Lukas

What is quantified self?

30. How to Not Get Laid Off during COVID19 - junior marketing employees

26 Mar 2020

Contributed by Lukas

If your a marketing manager at an early stage startup right now listen to this episode

29. Content Marketing During COVID19

26 Mar 2020

Contributed by Lukas

The do's and dont's for content Marketing in during COVID19

28. Tips for Remote Work

23 Mar 2020

Contributed by Lukas

5 areas to focus on to help you be more happy healthy and productive when working remote.

27. Marketing jobs during coronavirus

20 Mar 2020

Contributed by Lukas

Worried you might lost your job during coronavirus? Here's what to do.

26. I have a cold! Here's my note to myself about an MBA

14 Mar 2020

Contributed by Lukas

Hey, if you're thinking about getting your MBA like I am you know it's a stressful process. I recorded this after I spoke with my uncle Sanjib Mama yo...

25. Warren Buffet's Lessons for Marketers

14 Mar 2020

Contributed by Lukas

When others are greedy be fearful and when others are fearful be greedy. What can Marketers learn from the Oracle of Omaha?

24. Marketing Can't Be Siloed At Your Startup

14 Mar 2020

Contributed by Lukas

If marketing isn't aligned with product, sales, and CD you can make some bad judgment calls with your go to market strategy.

23. The Problem with SDR Sales Sequences

14 Mar 2020

Contributed by Lukas

Here's what's wrong about most outbound sales sequences and how to write better ones.

22. You should start a podcast at your startup

06 Mar 2020

Contributed by Lukas

Just start one it's been a very positive experience for me so far.

21. Listen to this if you're a young Asian American (high school...middle school or even college)

06 Mar 2020

Contributed by Lukas

There are lots of different things you can do in the world.

20. A few things I've learned from completing my first 10 podcast episodes

06 Feb 2020

Contributed by Lukas

Learnings from completing my first 10 podcast episodes.

19. How to be more creative by using idea parents

05 Feb 2020

Contributed by Lukas

3 steps to be more creative in your marketing and in general

18. Day trading attention on LinkedIn

04 Feb 2020

Contributed by Lukas

What does GV mean by this?

17. Things can change quickly in a startup marketing career

24 Jan 2020

Contributed by Lukas

Pursuing a career marketing in the trenches in early stage startups means coming face to face with failure more often than many people in the business...

16. Rocky vs Drago the importance of role models and rivals in content marketing

23 Jan 2020

Contributed by Lukas

In this episode I talk about trying to understand Gary Vs sayings around speaking your truth, loving the process, and document don't create. I also sh...

15. Give value and do good things with your marketing

14 Jan 2020

Contributed by Lukas

In this episode I talk about how I started to learn through first hand experience how powerful giving value to others can be for marketing both for th...

14. Overcoming fear to get to mastery

12 Jan 2020

Contributed by Lukas

I had just finished watched 1917 by Sam Mendez and was blown away by the movie.

13. Are you using social media or are you being used by social media?

09 Jan 2020

Contributed by Lukas

This is your brain on social media. Learn more about the effect social media has in dopamine and what it could be doing to your brain and how it could...

12. Make time for your hobbies

08 Jan 2020

Contributed by Lukas

Sometimes we get caught in the work to become a better marketer to the point that we start to ignore the things that we do for fun. The truth is doing...

11. 4 Ways to Defeat the Resistance

06 Jan 2020

Contributed by Lukas

Are you struggling with patience and being consistent with creating content?listen to this episode. In it I cover my struggles with patience, consiste...

10. Failure is the way forward go out and be a bad marketer (just do your best)

05 Jan 2020

Contributed by Lukas

Go out and fail at more things. In this episode I talk about Homeshare a 1 person startup company (talk about early!) That I worked at briefly early i...

9. Ever struggled with taking action and producing?

04 Jan 2020

Contributed by Lukas

If you've struggled with taking action on a creative idea like making a podcast or starting a business...anything listen to this episode! The only way...

8. Do the work - Practice even when your struggling

04 Jan 2020

Contributed by Lukas

I tried to record a podcast episode today about millennials and the passion hypothesis and just failed at it. Even when you're struggling the importan...

7. Hit your macros do the work put out content or fall behind forever

03 Jan 2020

Contributed by Lukas

There's no other way to grow your brand or grow your business in 2020 than by putting out content. Its a skill many marketers wish they could master t...

6. Have you ever struggled with social media, gaming, or Netflix? Listen to this episode!

02 Jan 2020

Contributed by Lukas

Have you ever felt bad about the amount of time you spend on Netflix, social media, or video games? Listen to this episode! Inside: how to play video ...

5. Overly concerned realtors, 3 things to think about in 2020 for marketers, culture is the content

30 Dec 2019

Contributed by Lukas

Wow podcasting is fun! I went to Pacifica to drop off my rent, my landlord takes cash only haha, which was great because driving to San Jose takes an ...

4. Suicidal Catfish SEO

26 Dec 2019

Contributed by Lukas

In this episode I talk about patience, tell a story about a suicidal Catfish from the one time I went fishing, and share lessons I've learned from lif...

3. How to Understand a New Audience or New Market

25 Dec 2019

Contributed by Lukas

Marketing to a new audience is a challenge. You don't have the benefit of having produced lots of content and ran it against your hypotheses on what t...

2. The Startup Destroying Mistake I Made in 2016

25 Dec 2019

Contributed by Lukas

My first full time marketing job was being the marketing manager for Go Live Labs a fledgling user experience design firm ( team of 5 including myself...

1. Beer brats, the holidays, native storytelling, & email marketing

24 Dec 2019

Contributed by Lukas

Hey welcome to the show! This episode I talk about: a cool opportunity for B2B brands to personalize the way they tell stories through emerging platfo...

B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups (Trailer)

24 Dec 2019

Contributed by Lukas