B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups
46. Why B2B Startups Need to Apply Lean Startup to Marketing
29 Apr 2020
Description
Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!
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