B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups
36. Transform Your Company Culture with Innovation Catalysts
15 Apr 2020
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One day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change culturally to become a design driven organization. One concept that helped Intuit do that was creating innovation catalysts.
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