3. How to Understand a New Audience or New Market

Marketing to a new audience is a challenge. You don't have the benefit of having produced lots of content and ran it against your hypotheses on what the audience cares about. You need to get to production fast as possible but you need to understand your audience before you can produce content for them. Here I talk through some general ideas that I use to guide me when preparing to create content for a new audience.

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