In this episode of B2B Sales Trends, Harry Kendlbacher speaks with Kendall Ryerson, Vice President of North American Sales at Carestream, about the power of trust in sales and how it simplifies negotiations. Learn why reliability, relationship-building, and understanding customer needs are critical for transitioning from being seen as "just a salesperson" to becoming a trusted advisor. Whether you're looking to strengthen client relationships or improve your negotiation strategy, this episode is packed with actionable insights.
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