Digital banking success hinges on more than lists of features and technological capabilities. First principles thinking in banking design starts with the fundamental question: What do users truly need to accomplish their financial goals? This approach, combined with rigorous user-centric design, has revolutionized how financial institutions deliver digital experiences. Today's guest, Ty Griffin, Senior Head of UX/UI at Alkami, joins the Banking Transformed podcast. He shares insights on how Alkami recently became the first technology provider Certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience."* Listeners will gain practical insights into creating distinctive digital banking experiences that drive engagement, satisfaction, and relationship growth. Listeners will also learn how to balance innovation with security and regulatory requirements. *J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successfully completing an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.

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