Building Banking Loyalty During Volatile Times

Consumer behavior is changing faster than ever. The impact of the pandemic, technological advancements, a greater awareness of environmental, social and governance (ESG) issues and an uncertain economy are influencing financial wellness and buying decisions. More than ever, banks and credit unions are wondering how they can better shape consumer demand and drive engagement and loyalty as consumers are increasingly diversifying their financial relationships. We are very fortunate to have PwC Partners Greta Lovenheim & Brian Morris on the Banking Transformed podcast. Greta and Brian discuss the results of the PwC Customer Loyalty Survey and share how banks can strengthen relationships, increase customer lifetime value, and reduce the likelihood of attrition. Follow us on YouTube to view the video versions of these interviews: youtube.com/c/BankingTransformedPodcast. This episode of Banking Transformed Solutions is sponsored by PwC Customer Link unifies your data with PwC’s third party data to build a 360 degree view of your customers. Create better, more personalized experiences with unmatched customer data you can’t get from just any platform. With a real-time view of your data and call-to-action triggers, you can quickly act on what you learn and feel more confident in the decisions you make. For more information visit https://www.pwc.com/us/en/prod...

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