About 25% of Americans can’t get a credit card from a major bank, and more than half are one or two missed paychecks from a credit crisis. Yet most financial institutions still design their products for prime borrowers and pretend the rest of the market doesn’t exist.In this episode of Banking Transformed, I sit down with Steve Min, Chief Credit Officer at Credit One Bank, who has built a business around the customers most banks would rather turn away. We talk about why two-thirds of consumers don’t understand the basics of how their credit score is calculated, why the stigma around imperfect credit keeps people from getting help, and what it actually takes to rebuild a credit profileSteve explains how Credit One approaches risk differently, why its Credit Wreckers program teaches people what not to do with their credit, and how building financial momentum can help borrowers qualify for better products over time. If your institution claims to serve the underserved, this conversation will challenge whether you’re actually doing it.Resources:CreditWreckers.comForWhatsAhead.comThis episode of Banking Transformed is sponsored by Credit One Bank Credit One Bank is a financial services company and one of the fastest-growing credit card issuers in the U.S. Founded in 1984 and headquartered in Las Vegas, Credit One Bank offers a full spectrum of credit card products including cash back and points-based cards as well as high-yield certificate of deposit and savings accounts. Credit One Bank is also an official partner of the Las Vegas Raiders and the Official Credit Card of NASCAR, the Vegas Golden Knights and Best Friends Animal Society. Learn more at CreditOneBank.com, in our Newsroom or on social media (@CreditOneBank) on Facebook, Instagram, YouTube, and LinkedIn.

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“What did the council decide on item 42?” — answered with the speaker and the moment.