Should Bankers Fear Apple’s Future Growth Strategy?

Bloomberg reported that Apple is launching an initiative code-named “Breakout” to bring more financial services capabilities in-house. It is believed that Apple wants to own the entire payments supply chain, minimizing external vendors, reducing costs, and reinforcing the use of consumer data to improve the customer experience. This would also allow them to compete more directly with platforms like Square, PayPal, Google, and Klarna. We are very fortunate to have Dr. Efi Pylarinou, Global Fintech Influencer based in Switzerland, on the Banking Transformed podcast. She will discuss why Apple has announced the Breakout initiative and how an expanded ecosystem could impact banking in the future. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices

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