What Gen Z Really Wants from Their Bank

While established institutions offer stability and financial strength, they must overcome perceptions of being stodgy, complex and disconnected from the digital fluency that defines Gen Z and Millennial lifestyles. Building connections with this demographic isn't simply about launching another banking app or redesigning branches – it's about reimagining how a legacy institution can demonstrate relevance and value when financial decisions are increasingly made with a swipe. As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, we sat down with Lamont Young, EVP, Head of Digital and Omni Channel Banking. He shares how to navigate this complex landscape, creating experiences that honor both the digital expectations and human reassurance these customers seek during uncertain financial times. This episode of Banking Transformed is sponsored by Naehas Naehas provides financial institutions with a centralized platform to efficiently manage product creation, pricing strategies, compliance, and disclosures. By automating complex processes and integrating advanced governance tools, Naehas significantly reduces operational risk and accelerates execution. Trusted by 6 of the 10 largest U.S. banks, our solution supports top-tier institutions in delivering precise, compliant offers with speed and accuracy. ⁠https://www.naehas.com/?utm_source=financialbrand&utm_medium=referral&utm_campaign=Banking_Transformed_podcast

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