Behind the Brand: Pet Education with FetchFind Founder, Jaime Damato Migdal

In a world full of information, it can be hard to navigate what is true and helpful in taking care of our pets. We at BSM Partners want to help demystify some of this with The Pet Industry Podcast and bring you people we think are also on that mission. Today, co-hosts, Dr. Mary Cope, PhD & Dr. Megan Sprinkle, DVM talk with a pet industry game-changer who is passionate about pets and is making the pet industry better for pet families. In this conversation that was recorded at the 2023 SUPERZOO, you will learn about many aspects of the pet industry including some of the biggest challenges. About the Guest:Jamie Damato Migdal is the CEO and founder of FetchFind, which is a platform and service that is revolutionizing pet care education. Jamie has been innovating within the pet industry for over 25 years. A sought-after consultant and public speaker, Jamie has built four national pet service companies and has wide-ranging industry expertise in education, technology, business development, sales, marketing, and management. Her fourth and current company, FetchFind, provides staff training and engagement, as well as digital marketing and other business solutions, to pet care services and pet-friendly companies around the globe. Jamie has been a pet radio host and in 2018/2019 was on an expert board for Pet Smart to help uplevel their grooming and training services.Show Notes:(01:47)  How a passion for animals created several successful and inspiring business opportunities(13:15)  Exploring the human-animal bond(15:59)  How the human-animal bond became the basis of a business(20:25)  Striking the balance between passion for animals and business decisions(23:15)  Why the pet industry retains top talent(24:24)  The magic that happens when you bring passionate people together(27:02)  How business relationships start to fracture(30:08)  The biggest challenges for the pet industry(32:11)  The intersection of technology, education, and the pet industry(34:28)  What the ideal pet industry looks like(35:59)  How to create the ideal pet industry(39:00)  How pet parents can benefit from a unified educational system(41:59)  Jaime reveals her pet family(45:00)  Who is Jaime’s role model and why?About BSM Partners: BSM Partners is a multidisciplinary team of PhDs, board-certified veterinarians and nutritionists offering 400+ years of cumulative technical experience, supporting the development of thousands of products per year. From R&D to replenishment, we have you covered. BSM Partners offers a wide range of services including research, product innovation, FSQAR, nutrition services, veterinary services, transformation, operations support, and engineering. Learn more at https://bsmpartners.net/ BSM Partners on LinkedIn https://www.linkedin.com/company/bsm-partners/

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