It may seem like the only way to out-market your competitor is to outspend them. The secret is — that’s not true. By having a better message that targets your ideal customers, you can get people’s attention and convince them that you’re the only choice for them. That is the power of a clearly defined, developed, and displayed personal brand. Find out how to strengthen your own brand to avoid these 4 things you experience when your brand isn’t defined.
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