After healing their own health problems by eliminating sugars and processed foods from their diets, Serenity and Joe Carr set out to change the baby food industry — and they have. They found that there was a hole in the market and that the availability of healthy baby food was… well, they didn’t exist. This led to co-founding the family-owned and operated Serenity Kids. So many baby foods are deficient in protein while being packed with processed sugars and grains, plus lacking in brain-healthy fat, but Serenity Kids isn’t one of them. We explore their personal health stories, how they stumbled upon the formulation for their baby food, and the struggles that came along with bringing a brand new product to market. Their story is so inspiring and I can’t wait to see what’s to come from Serenity Kids!You will learn about...(01:52) How Joe & Serenity’s journey started(13:20) Starting a paleo diet(16:28) The nutritional factors of mothers milk(23:52) The importance of fat in baby food(35:50) Launching the brand(39:11) Production issues(52:51) The problems in our market and food sources(58:21) The Clean Label ProjectResources:myserenitykids.comUse code FAB4 for 15% off your orderinstagram.com/myserenitykidsfacebook.com/myserenitykidsConnect with Kelly:kellyleveque.comInstagram: @bewellbykellyFacebook: www.facebook.com/bewellbykellyBe Well By Kelly is a production of Crate MediaMentioned in this episode:BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.

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“What did the council decide on item 42?” — answered with the speaker and the moment.