Get ready for some real, honest opinions and no-nonsense facts in this episode of BWC. Today, we discuss fitness and nutrition buzzwords, trends and marketing strategies that really piss us off. After our preamble about relationship red flags, attachment types and communication with your partner, we kick off a conversation about some things that really frustrate us about the fitness industry and diet culture.(you can skip to about 13 minutes in if you want to get right to today’s topic) First, we talk about body transformation marketing. You know all of those before and after photos you see on Instagram? We talk about why those are both tempting and problematic, the issue with shifting from transformation based marketing as a coach to values based marketing, and what we would rather focus on instead. Next, we touch on some buzzwords in the fitness and diet culture world that you might have heard used… alternatively. You’ve probably heard all of these before… Intuitive eating Mindful eating Keto Intermittent fasting Starvation mode Fat burning HIIT Muscle confusion … but what do they really mean, and how are they actually being used in the fitness industry? As always, let us know how you like these episodes by sending us a message on Instagram, sharing the podcast with your community or leaving us a review wherever you listen to your favourite podcast episodes!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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