📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 25 Years in Solo Practice and Still Going Strong — Dr. Victor Ferrari shares the simple systems that helped him build a steady, reputable cosmetic practice. Specifically, Dr. Victor Ferrari is a board-certified plastic surgeon. Additionally, he is the founder of Premier Plastic Surgery Center and Premier Spa in Charlotte, North Carolina. Furthermore, he has been in private practice for more than 25 years. Consequently, he has a strong reputation in his community. Currently, in this week's "Beauty and the Biz" podcast, Dr. Ferrari shares his secrets. Explicitly, he explains what it really takes to build a long-standing solo cosmetic practice. Importantly, he did this without chasing every shiny object. Interestingly, he would also be open to bringing in an associate surgeon. Ultimately, this would keep his surgical OR busy. Moreover, it would expand capacity and create more long-term leverage. Notably, what stood out to me was his intentional focus on the fundamentals: First, he chose a location across from a hospital to give patients confidence. Next, he built a facility designed for growth that includes room for another surgeon. Additionally, he added ancillary services that naturally feed surgical consults. Furthermore, he respects the patient's time with longer consults and minimal waiting. Finally, he created office protocols so patient concerns are answered quickly. Also, Dr. Ferrari talks about the business lessons he learned the hard way. For instance, trying to do everything himself became exhausting. Moreover, a dedicated patient care coordinator changed his conversion numbers dramatically. Undoubtedly, this "Beauty and the Biz" episode is good for any surgeon. Specifically, it is ideal for those who want a solid, reputable practice. Consequently, that practice keeps growing without chaos. P.S. Admittedly, you might be thinking about your own growth, staffing, or succession. Likewise, you might want to better leverage what you have already built. Fortunately, a Practice Performance Audit will help identify the hidden opportunities. Indeed, these opportunities are sitting inside your practice. Therefore, book your Practice Performance Audit today. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny Visit Dr. Ferrari's website https://www.natural-lookingresults.com/ #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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