Show notes
📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions. First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics. Initially, he explained why staff longevity matters more than most surgeons realize. Next, he revealed how he uses a CEO and CFO. Additionally, he relies on metrics reviews to stay informed without micromanaging. Furthermore, he discussed why mixing insurance and cosmetic cultures creates major problems. Also, he shared his honest take on private equity. Hence, he explained why the deal is rarely what it looks like. Undoubtedly, my favorite part was his comment about his biggest challenge. Namely, he mentioned getting out of his own way. Truly, that is a pearl every surgeon should hear. Indeed, your practice can only grow so far if every decision must run through you. Similarly, every staff issue and number cannot rely entirely on your input. Therefore, listen to this episode of "Beauty and the Biz" today. Finally, hear how Dr. O'Daniel thinks about culture, control, metrics and growth. P.S. Importantly, keep in mind the surgeon is only half of the conversion equation. Conversely, the other half is your coordinator. Specifically, it matters how well she represents you once the patient leaves the consult room. Consequently, this reality is why I created the Converting Academy. Here, I personally train your coordinator to guide patients to a confident decision. Thus, you can book more surgery and stop letting good leads slip away. Accordingly, reply to this email if you want to talk about it first. https://bit.ly/4emvDPF Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." 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