Susan welcomes Rachael Howard from Beauty Within, a seasoned professional with nearly 20 years of experience in the beauty industry. Rachael shares her inspiring journey, which began with aspirations of becoming a nurse before transitioning into beauty therapy after discovering her passion for holistic treatments. She recounts her experiences working on cruise ships, teaching in the Middle East, and her return to the UK, where she established her own beauty business. Throughout the conversation, Rachel emphasizes the importance of education, personal connections with clients, and the evolving nature of the beauty industry. KEY TAKEAWAYS Diverse Career Paths: The beauty industry offers a wide range of career opportunities, allowing individuals to explore various roles, from nursing to teaching and working on cruise ships. Importance of Passion: Finding a job that you love is crucial for long-term satisfaction and success. The journey in the beauty industry can be fulfilling when driven by passion, as it leads to a more enjoyable work environment and better client relationships. Continuous Education: Staying informed and educated about industry trends, products, and techniques is essential. Client Relationships: Building strong relationships with clients is key. Understanding their needs and being empathetic to their situations can enhance the client experience and foster loyalty, as clients often become friends over time. BEST MOMENTS "I always wanted to go into nursing... I failed it, unfortunately, due to the maths. Not very good on the maths side of things." - Rachael "When I look back now, that person was still on that oily range for like five years. Why? It wasn't working." - Rachael "I just think it just shows that, like, you can just do anything that you want in our industry." - Susan "You never know what's going on in someone's life... if you react back the same way to someone, then it just accelerates it." - Rachael HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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