Empowering Women in Beauty: Azra Riaz on Breaking Barriers and Inspiring Future Generations

Susan interviews Azra Riaz, owner of Liberties Hair Beauty and Aesthetics in Bradford, who shares her remarkable 32-year journey in the beauty industry. Once an aspiring lawyer, Azra opens up about her pivot to beauty entrepreneurship, the cultural challenges she faced as an Asian woman in a stigmatized field, and the unwavering support from her family that helped her succeed. She reflects on her evolution from salon owner to educator, the steady growth of her business, and a recent milestone—celebrating a major refurbishment with an event attended by local dignitaries and businesses. Azra highlights the power of community collaboration, the value of continuous learning, and the passion needed to thrive in the beauty world. This episode is packed with inspiration for both new and experienced beauty professionals. KEY TAKEAWAYS Passion and Purpose: The beauty industry often draws those passionate about uplifting others. The joy of seeing a client’s transformation fuels long-term commitment to the craft. Support Networks Matter: Family and professional communities play a vital role. Groups like the Beauty Directors Club provide encouragement, guidance, and valuable connections. Lifelong Learning: The beauty field is ever-changing. Staying current through training and education is essential for both salon owners and their teams. Community Collaboration: Partnering with local businesses strengthens community ties and adds value to events and promotions, creating win-win opportunities. BEST MOMENTS Azra: “It’s more of a hobby then… it’s the enjoyment—seeing that smile and transformation in every client… it really shows in your work.” Azra: “In business, you're often so blinkered… but having a community is like having your own family.” Azra: “Clients aren’t just coming in for a treatment… you’re part of their journey, their support.” Susan: “Collaboration is the way to grow… there are enough clients for everyone. Sharing knowledge is powerful.” HOST BIO Susan Routledge is a highly respected figure in the beauty industry with over 38 years of experience. A multi-award-winning salon owner and international business consultant, she’s recognized as one of the top UK beauty industry influencers. Known for her warm and light-hearted style, Susan is a global speaker, respected awards judge, and founder of the Beauty Directors Club, a membership hub offering expert business support to salon, spa, and clinic owners. She is the creator of the Salon Success Freedom online program and founder of one of Northeast England’s largest independent salons, in business for over 36 years. Her STABLE business formula is trademarked, and she’s the author of bestselling titles including The Little Book of Client Retention and Beauty and the Best Volumes 1 and 2. Susan sits on the BABTAC Professional Board and the PHAB Service Stars Advisory Board, working to elevate standards across the beauty industry. susanroutledge.com Instagram: @susan_routledge TikTok: @beautybusinessmatters Beauty and the Best Chapters Instagram: @libertesbradford Facebook: @libertes.bradford TikTok: @libertesbradford Website: www.libertes.co.uk Email: [email protected]

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