From Factory to Fabulous: Lesley Castor's Inspiring Journey in the Beauty Industry

Susan Routledge interviews Lesley Castor, the founder of the multi-award-winning City Retreat salon chain. Lesley shares her fascinating journey into the beauty industry, starting from her unconventional beginnings in a factory to becoming a successful salon owner. She discusses the challenges she faced in the early years of her business, the importance of creating a positive team culture, and her commitment to delivering exceptional client experiences. Listeners will gain valuable insights into the beauty industry, including tips on location selection, team building, and maintaining high standards. Lesley also reflects on her passion for the industry and the significance of awards in showcasing her salon's achievements. KEY TAKEAWAYS Importance of Location: Choosing a salon location with high foot traffic is crucial for attracting clients. A Building a Strong Team Culture: Establishing a positive and supportive team culture is essential.  Passion and Determination: A genuine passion for the beauty industry and a strong work ethic are vital for overcoming challenges. Continuous Learning and Adaptation: The beauty industry is ever-evolving, and staying updated with trends and techniques is important.    BEST MOMENTS "I think it was being together all day and all night I thought I need to do something for myself here."- Lesley  "You can see how now you've developed that as a big thing in your business. Your team are absolutely fabulous and I know that is so important to you." - Susan "I just wanted to make sure that the client doesn't come out feeling like that and what can we add to the treatment that makes it that little bit more special."- Lesley  "If you've got a dream, then follow it, but stick to your vision. Don't get sidetracked. Don't compromise."- Lesley  https://www.city-retreat.com/  HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/

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