In this captivating episode of "Beauty Business Matters," Susan sits down with the remarkable Andrew Hansford, a seasoned expert in the skincare and aesthetics industry. Andrew shares his unique journey, from his early days in hairdressing to his unexpected 14-year stint in Bermuda and a modelling career that exposed him to the darker sides of the beauty world. The conversation delves into Andrew's transition into education and his passion for empowering others in the industry through his ACH group and aesthetic teachings. With a focus on the importance of knowledge and evidence-based practices, Andrew discusses the evolution of beauty treatments, the significance of combination therapies, and the exciting advancements in regenerative medicine. KEY TAKEAWAYS Diverse Career Journey: Andrew's career began in hairdressing, which led him to Bermuda and eventually to modelling in California. Importance of Education: Andrew emphasises the significance of education in the beauty industry, advocating for a comprehensive understanding of skincare and aesthetic treatments. Combination Therapies: The discussion highlights the effectiveness of combining various aesthetic treatments to achieve superior results. Regenerative Medicine: There is a growing trend towards regenerative treatments in the aesthetics field, which focus on long-term skin health rather than temporary solutions like injectables. ACH Group Resource: Andrew's ACH Group serves as a valuable resource for skincare knowledge, offering a wealth of information that is accessible and unbiased. BEST MOMENTS "I think life takes you on some random path sometimes. And I've always been the kind of person that just kind of ran with it." - Andrew "Regenerative medicine is absolutely... there's a massive need. People who know their stuff are on board with that already." - Andrew "I think you bridge that gap that was missing in the industry... your knowledge, it's just, it's enthralling." - Susan "Combination therapies are various therapies, individual and together, that loads of people use. But the beauty industry especially, they're taught never to mix and match." - Andrew "If it doesn't come with evidence, then bye-bye." - Andrew SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://marketing.susanroutledge.com/blueprint-masterclass SPONSOR https://www.phorest.com/

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