In this episode of "Beauty Business Matters," Susan engages in a captivating conversation with personal development expert Vicky Ross, exploring the intricate relationship between our brain's functioning and achieving success. Vicky shares her multifaceted approach to transformation, emphasising the importance of understanding beliefs and paradigms that shape our behaviours. The discussion delves into the science of brainwaves, illustrating how our early experiences influence our adult lives and decision-making processes. Listeners will gain insights into the significance of being specific about their goals, the impact of emotional patterns, and the necessity of self-awareness in breaking free from limiting beliefs. KEY TAKEAWAYS Understanding Paradigms and Beliefs: Paradigms, which are formed from early experiences and observations, significantly influence our behaviour and decision-making. Brainwave Development Stages: The brain undergoes different developmental stages from birth through adolescence, transitioning from delta waves (suggestibility) to theta (creativity and exploration) and finally to beta waves (conscious thought). T The Importance of Consciousness: A significant portion of the population operates unconsciously, reacting to life rather than proactively shaping it. Emotional Addictions: People can become addicted to their emotional states, whether positive or negative. This addiction can drive behaviours that reinforce limiting beliefs and paradigms. The Role of Stress and Self-Care: Chronic stress can lead to physical and emotional issues. Taking time for self-care and mindfulness is vital for maintaining well-being and preventing burnout. BEST MOMENTS "The precursor to change... you have to know what it is that has happened, how it happened, so that you know how the system works to be able to then go and change the system." - Vicky "I always say, so what do you want, what's your future, what do you want to achieve? and quite happily tell me what they don't want and go back over." - Susan "If you weren't born with it, it means you've learned it. And that's great because if you learn something, you can unlearn it and learn something different." - Vicky "We are not taught to think about our thinking. It's a huge topic and it should be a number one necessary life skill." - Vicky "You have got to listen to your body as well. You've got to listen to the signs." - Susan SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS www.vickyross.com https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/

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