At just 23 years old, armed with a marketing degree and personal experience of sun damage, Tracy made a bold decision: bring a little-known South African brand called Environ to the UK. What started as a spark of belief in Vitamin A, and products made in a plastic surgeon’s kitchen, became a global, science-led movement in skin health. In this episode, Tracy shares: How Environ was born from a mission to prevent skin cancer The early days of fax machines, Yellow Pages cold calls, and trade show hustle Why science must always trump hype The real danger of discount culture and fake products Why AI will never replace the skin professional The power of protecting therapists and elevating the industry This conversation is packed with wisdom for salon owners, therapists, brand founders, and anyone building a business rooted in purpose. KEY TAKEAWAYS Science Over Hype — Always Tracy’s golden rule: don’t chase trends — chase evidence. Vitamin A wasn’t a fad. It was built on research dating back to the early 1900s. “Always look at the science. Don’t look at the hype. Dig deeper. Ask the right questions.” Start Before You’re Ready No logistics knowledge. No exporting experience. No roadmap. Just belief. “You can do that when you’re young. At 57, I don’t think I’d make that same decision!” Sometimes naivety is your greatest asset. Protect Your Core Community When discounting threatened salon partners, Tracy made a principled (and costly) stand. “We have a responsibility to support them. They can’t compete with big businesses discounting their brands.” Business is about money — but it must go beyond money. BEST MOMENTS “I drove from London to Devon to see one person… and drove back again.” - Tracey “He was the pioneer. The first Vitamin A skin care brand. The first antioxidant sunscreen.” - Tracey “We wanted to protect the therapists. That was our mission from day one.” - Tracey “We cry, we laugh, we’re amazed. The results therapists achieve are overwhelming.” - Tracey HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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