Susan welcomes Susanne Webb from the Skin Blemish Removal Clinic, who shares her remarkable journey in the beauty industry. With over 30 years of experience, Susanne discusses her unique approach to business, thriving without social media and relying solely on local magazine advertisements and word-of-mouth referrals. She delves into her passion for advanced cosmetic procedures, emphasising the life-changing impact her work has on clients struggling with skin blemishes. The conversation also touches on the importance of seeking advice, believing in oneself, and the joy of giving back to the community through school visits. Listeners will be inspired by Susanne's dedication, artistic flair, and the personal connections she fosters with her clients. KEY TAKEAWAYS Success Without Social Media: Building a thriving business without relying on social media is possible. Instead, utilising traditional advertising methods, such as local magazines, can effectively attract clients. Personal Connection: Establishing a personal connection with clients through direct communication, such as phone calls, allows for a better understanding of their needs and creates a more comfortable environment for discussing sensitive issues. Passion for Specialisation: Focusing on a specific area of expertise, such as advanced cosmetic procedures, can lead to greater success and fulfillment in one's career. This specialisation can also help in building a loyal client base. Value of Advice: Seeking and valuing advice from experienced individuals in the industry is crucial. Listening to others' insights can provide valuable guidance and help navigate challenges in business. BEST MOMENTS "I don't do any social media whatsoever, and I never have. The only way that I actually advertise my business is through a little magazine." - Susanne "I believe that electrolysis was the foundation to all of my next steps, because without electrolysis, you haven't got the finesse and dexterity of your fingers." - Susanne "It's amazing how that has... worked phenomenally in your favour, hasn't it? And now you've got like a wait list for the work that you do." - Susan "If you can say that I change people's lives, it's not really me, it's the technique. Very, very often changes people's lives." - Susanne HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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