Susan welcomes Artur Szelwach, affectionately dubbed the "king of sterilisation." The discussion delves into the critical yet often overlooked topic of sterilisation in the beauty industry. Arta shares his journey into the world of sterilisation, highlighting the importance of hygiene and safety standards in salons. They explore the differences between sterilisation and disinfection, the effectiveness of various sterilisation methods, and the innovative design of the ProClaves, which not only ensures safety but also serves as an aesthetically pleasing feature in salons. The episode emphasises the need for beauty businesses to adopt higher standards of sterilisation to stand out in a competitive market, ultimately enhancing client trust and safety. KEY TAKEAWAYS Importance of Sterilisation: Sterilisation is crucial in the beauty industry to ensure the safety of clients and staff. It goes beyond basic disinfection, as some bacteria can survive standard cleaning processes. Autoclave Benefits: The ProClaves is designed to be aesthetically pleasing and compact, allowing it to be displayed in salons rather than hidden away. It offers effective sterilisation while being cost-effective in terms of water usage. Client Education: Showing clients sterilised tools in pouches and explaining the sterilisation process can enhance trust and loyalty. Clients appreciate knowing that their safety is prioritized. Training and Standards: There is a need for ongoing education in sterilisation practices within the beauty industry. Training programs can help professionals understand the importance of proper sterilisation and how to implement it effectively. BEST MOMENTS "I think not only for, you know, the purpose of anyone from the industry, this is going to be hugely beneficial, but as well just in general." - Susan "The difference is between most of the time, actually, we've seen people think that disinfection is the most official way to remove all of these bacteria, viruses from the businesses." - Artur "To be sure that we are following the correct procedure and obviously to feel 100% safe, the solution is only sterilisation." - Susan "I think that having like, and being able to prove that you've got these sterilisation processes in place is one way of like really making you stand out above the others." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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