All Things Hand Care - Amy Welsman, CEO of Paume Hand Care

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Recorded18 Jul 2024

Publisheromnycontent.com ↗

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Show notes

Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market strategy, including focusing on direct-to-consumer sales and building partnerships with retailers. Amy also discusses the differences between marketing in the US and Canada and the scalability of the US market.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

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