Episode 41 Our Changing Industry

The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.  If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting individuals.  You want your business to complement the way you design your life. In order to achieve this, we must choose the right mentor. Someone who has proven success in that niche. This will save you time and energy because finding someone who has already made an impact makes for the fastest route to your business growth.  If you make mistakes, learn from them, and seek help from those who are already where you want to be. There is also a need to look at your marketing. Your message must convey your services and their value. You’ve got to work on that. As beauty professionals, we are caught up in our own limitations. We do our business by ourselves and that gets us stuck. And this is not the way to move forward, we need to call in support. We have seen many businesses close down, but if you want your business to thrive, look at what you can do to move ahead. Develop a mindset of a true entrepreneur. Don’t get stuck, just do the imperfect action.  

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