Fast beauty may look pretty on the surface, but there is a massive catch; the real cost of keeping up with these ever-changing trends, to people and planet. I'm having a chat about the not-so-pretty side of fast beauty – from the piles of plastic packaging to the pressure on our planet. I've got some stats that might just make you rethink that next 'must-have' beauty buy. But don't worry I do get it, and there are ways to buy beauty products you love, without so much impact. It's about finding that sweet spot between staying trendy and being a true kaitiaki.In this episode I talk about: What fast beauty is and how it took over the industryHow social media fuels trend cycles and overconsumptionThe environmental impact of beauty packaging and wasteWhy “natural” doesn’t always mean sustainableThe hidden water and resource footprint behind beauty productsWhat fast beauty means for ethics, labour, and ingredient sourcingThe difference between cruelty-free and vegan (and why it matters)Why we buy more than we use - and what that really costsWhat to look for in truly sustainable beauty brandsHow to shift your routine without giving up what you loveThe one thing you can focus on to make your beauty routine more ethicalWhy your spending power matters more than you thinkFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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