When it comes to environmentalism and sustainability there are a wide range of opinions and perspectives, but one person I have been very excited to talk to is John Pabon. This chat did feel a bit like chatting to a mirror, but he has such an incredible way of explaining concepts that I only ever even voice in my own head. John has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, he travelled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s. Now he is an author, consultant, and speaker, helping businesses and individuals make sense of sustainability. In this episode John shares: - His journey and what he did to get into environmentalism - His opinion on the UN in modern day - How his sustainability opinions were formed as he worked in the developing world - What greenwashing is - Examples of greenwashing he thinks are ridiculous - His advice on how we can see through greenwashing - The surprising country he thinks is doing well to improve itself in sustainability - What green hushing is and why it's a problem - The problem of fast fashion and how bad it is - Whether celebrities help or hinder sustainability - His opinion on b corp certification - The background on his books Key Quotes “There's no such thing as a perfect environmentalist.” “You sit back and complain or you work inside the system and do something to make it as good as possible. Not perfect because we will never be perfect, but better than what it was yesterday.” “I really do believe the private sector is the one that’s really going to get us out of this mess.” More about John Pabon His website: https://www.johnpabon.com/ Instagram: https://www.instagram.com/johnapabon/ Tiktok: https://www.tiktok.com/@johnapabon You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

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