Becker Private Equity & Business Podcast
Don’t Bet Against Apple: 4 Quick Points 5-14-25
14 May 2025
In this episode, Scott Becker explains why Apple remains a company you shouldn’t bet against, despite market dips.
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Chapter 1: Who is Scott Becker and what is the focus of this episode?
Chapter 2: Why should you not bet against Apple despite market dips?
This is Scott Becker with the Becker Private Equity and Business Podcast. Today's discussion is don't bet against Apple for quick points. So here's the deal with Apple. We often do this series of things not to bet against, don't bet against Elon Musk. I guess you could say it, don't bet against President Trump. He's a resilient person, whether you like him or not, or a resilient person.
Apple, with the amount of phones they sell and the ecosystem they've built and all the different ways they make money, at the end of the day, I tell you not to bet against Apple either. Now, three or four quick points. First, Apple's down about 15% year-to-date. It's no longer approaching $4 trillion in market cap.
Second, it's again back to over $3 trillion in market cap, and that's a big deal because there's only two companies above $3 trillion in market cap. Apple's at about $3.17 trillion in market cap. Microsoft's about $3.6 trillion in market cap. Third, Apple – Besides the phones, and the phone sales seem to have sort of equalized or moderated in terms of growth, not even the growth they once had.
But it still is very hard, particularly in the high-income countries, to switch from Apple to Samsung and change the ecosystem you work on. Now, Apple makes so much money from these different kinds of things in their ecosystem. whether it's the app store, the bookstore, million different in-app purchases. I buy promotional ads on Twitter. I'm paying through Apple.
I mean, they get a piece of everything. They're like the house. So at the end of the day, I think to give you three or four points, yes, Apple's down 50% year-to-date. But yes, it's the only other stock besides Microsoft that's above $3 trillion in market cap. In three, they've built this incredible, incredible ecosystem.
So at the end of the day, Apple fits in this category of companies not to bet against. Really amazing what they've done. Don't bet against Apple. And thank you for listening to the Becker Private Equity and Business Podcast.
And a special shout out today to the one and only Chanel Bunger, the greatest producer I've ever worked with, just fantastic, who we work with on the Becker Private Equity and Business Podcast. Thank you very much.
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